National Account Sales Manager US


MASS COMMODITIES | Sales and Marketing

Our client, Vidal Candies USA is currently recruiting a National Account Sales Manager to be part of their growing structure in the United States.

Since its birth, 50 years ago, the company has been committed to research and develop new products as a sign of identity in its path to excellence. But this is not the only one. Behind the success of this family of master confectioners, lies also their creativity, a strong international focus and the daring and bold character of its founders.

This constant and prolonged effort has led Vidal Candies to be the industry leader at a national level, where it has a distribution network of over 350,000 points of sale, and to become one of the most innovative companies and with ever expanding presence outside our borders.


  • Dealing with buyers on a direct basis, predominantly in the Supermarket & Drug Segments with some potential Key Distributor contacts.
  •  Conduct market research to identify selling possibilities and evaluate customer needs.
  •  Actively seek out and pursue new sales opportunities through cold calling when necessary, networking and social media.
  •  Set up meetings with clients to understand their needs and concerns.
  •  Prepare and deliver appropriate presentations on products/ services.
  •  Create frequent reviews and reports with sales and financial data.
  •  Coordinate with the necessary team colleagues the availability of stock for customer programs.
  •  Participate on behalf of the company at Trade Shows / Industry/ Events / Conferences.
  •  Negotiate/close deals and handle complaints or objections, maintaining customer satisfaction.


  • Strong segment experience and a well-established network in confectionary at least during 8-10 years.
  •  Proven experience as a sales executive or relevant role.
  •  Establishing sales objectives by forecasting and developing annual sales quotas for assigned customers.
  •  Projecting expected sales volume and profit for existing and new products.
  •  Implementing National Sales Programs by developing field sales action plans.
  •  Growing sales volume, product mix, and selling price by keeping current with supply and demand, changing trends and competition.
  •  Determining annual unit plans by implementing marketing strategies.
  • Thorough understanding of marketing and negotiating techniques.
  •  Appraisable College or university Degree related to business.
  •  Excellent knowledge of MS Office.
  •  Self-motivated with a results-driven approach.
  •  Aptitude in delivering effective presentations.
  •  Focused, activity-driven and hard worker.
  •  Full mobility to travel.
  •  Appraisable Spanish knowledge.

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