Marketing Manager Russia
Sales and Marketing
Our Client is an international company in the Consumer Goods sector.
- • Development & implementation of Marketing strategy, creative concept in all business directions.
- • Adaptation of International Marketing Strategy of brands development to the local specifics of the market.
- • Development of visualization standards in Beauty salons, Professional shops, brand book.
- • Launch of new products & services into the market, development of the marketing strategy on their promotion & positioning.
- • Marketing support & special attention to social-media & internet-sales.
- • Development & coordination of brand promotion campaigns (including events, promo,etc.), with further analysis on their effectiveness.
- • Monthly analysis of P&L, including company total, brands, sales channels in order to monitor marketing financial targets achievement.
- • Control of brand standards during marketing programs implementation.
- • Preparation & approval of Promo Request, generation of reports on effectiveness of marketing programs.
- • Annual, 3 & 5-years budgeting.
- • Shaping of effective team & day-to-day management of the team.
- • Pro-active, constructive & fruitful cooperation with Internal Clients (Sales Department, Technical Service, HR, Finance, etc) as well as with External Partners (beauty Shops, Professional Shops, Distributors, Advertising Agencies, Professional & Glossy Magazines , etc.).
- • Control over the following directions: advertising & PR, internet promotion, printing & design, incentive plans, loyalty programs
- • Higher education (economy or marketing degree preferable)
- • 5+ years experience working in a Western Company (beauty, pharma or fashion) in luxury/premium segment.
- • Experience of work B2B and B2C
- • PC-advanced user
- • Strategic vision, analytical approach, good maths skills, strong managerial skills. Strong presentation & communication skills.
- • Stress resistance, target orientation, ability to integrate & cooperate with colleagues.
- • Ability to set targets, delegate responsibilities, desire & ability to develop team.
- • Charisma, positive attitude towards life, involvement.
- • Multitasking
- • Experience in working with HQ with a matrix structure (direct reporting to Mother company, administrative-to GM)
- • Ability to travel inside the country & abroad
- • Advanced level of Russian and English