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Chief Marketing Officer (CMO)

REF. JXK964

INFORMATION TECHNOLOGY | Sales and Marketing

Our client is a mid-sized and fast-growing company leading the online entertainment industry with over 140 employees between their offices in Barcelona (Spain) and Rochester (NY, USA). A Digital Entertainment Company powered by its people and their abilities to express individual excellence while embracing the idea that a unified team effort always wins.

When you join our client, you are surrounded by people, from 31 different nationalities, who support your ideas, care about your growth, and believe that your unique perspective improves the team. You’ll be joining the team at a time of sustained, high-trajectory growth, so opportunities with our client can be as rewarding as you make them

Our client is seeking a Chief Marketing Officer (CMO), who will lead the entire marketing function and who will form part of the management team, reporting to the CEO. We are looking for a candidate who is a strong leader and capable of leading diverse and talented teams across different geographies. Our ideal candidate should bring extensive experience leading the overall strategy within an online context, with particular experience managing a network of affiliates. The CMO will be results-focused and capable of leading the marketing area’s growth and financial performance. The CMO will bring a “can-do” attitude to the role and will be role model for the team and organization.

Functions

  • Lead and develop the marketing strategy with a key focus on driving revenue growth through customer acquisition
  • Implement and manage marketing spend and track Return on Investment (ROI)
  • Partner with the Product team and other internal and external partners to define the most innovative and effective channels for each product lead and motivate the marketing team, ensuring that the team is equipped and appropriately dimensioned to meet the business needs
  • Oversee the general business development strategy ensuring continuity and growth of successful affiliate partnerships
  • Build high-level, long-term relationships with relevant marketing, advertising agencies, and other relevant external partners
  • Lead the diversification of media buying investment either by optimization of current methods or by innovating with new sources/methods to drive traffic
  • Leverage data and analytics to drive business and customer insights
  • Spot opportunities and new technologies in the market and drive the growth of the business
  • Research the experience of the customer in interacting with the organisation and drive improvements
  • Drive change across the organisation related to marketing activities
  • Meet regularly with the Executive Committee in order to ensure alignment with global vision and goals
  • Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
  • Acquire reliable and comprehensive data on sales and customer experience from different departments
  • Drive investment in digital marketing and roll out new projects or upgrades as required

Requirements

  • Bachelor degree and/or an advanced degree in marketing and business (MBA)
  • Proven experience as a Marketing Leader and strategist, with expertise in the online sphere as Chief Marketing Officer or similar role
  • Leadership capability with an ability to work with people at all different levels of the organization
  • Demonstrable experience in growing new businesses as well as developing effective and efficient strategies and business plans for all marketing aspects. Strong digital marketing capability required
  • Experience on a board level with the capacity to influence all levels across the organisation
  • Strong relationship management and contract negotiation skills with large affiliates, major traffic networks, and media brokers
  • Demonstrated ability to lead and inspire a team
  • Passionate about customer experience
  • Outstanding communication skills in English (written and verbal) and interpersonal skills.
  • Analytical capacity and data-driven mindset
  • Hands-on and team player

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