The Rise of DOER Talent: How Organisations Turn Strategy into Impact

December 2, 2025

In an increasingly volatile and competitive business environment, the leaders who truly stand out are not only those who define brilliant strategies, but those who turn those strategies into measurable results. This was the central conclusion of a recent conversation published by Diario EL PAÍS – Cinco Días on the DOER talent phenomenon— a concept developed by Catenon to describe exactly this type of professional.

What do we mean by DOER talent?

The DOER profile is defined by the ability to translate strategic objectives into real outcomes in a systematic and repeatable way. Far from the traditional figure of the “strategic thinker” alone, the DOER stands out for combining

• Data-driven thinking, guiding informed decision-making
• Ownership and accountability for results
• Agile execution in short, measurable cycles
• Rhythm and discipline, creating focus and momentum
• Operational simplicity, removing unnecessary complexity to scale initiatives

This approach has moved from an emerging trend to a priority at executive committee level, where the gap between strategy and execution is often the main barrier to sustainable growth.

Why DOERs are critical for CEOs

Leading organisations in Spain and globally are revisiting their talent models to bring in more DOER profiles. The reason is simple: in a context where the only constant is change, the ability to execute with speed and strategic coherence has become the ultimate competitive advantage.

CEOs who work with teams that prioritise action and disciplined execution see significant improvements in:

• Time to value (time from strategy to results)
• Alignment between business units and corporate objectives
• Organisational resilience in the face of market uncertainty

This model also connects with broader macro trends in talent and leadership: the demand for hybrid profiles that combine analytical and operational capabilities, and the need for leaders who can steer rapid change without losing sight of business sustainability.

Catenon’s role in identifying DOERs

At Catenon, this approach is not only conceptual. Through proprietary market research and continuous interaction with senior leaders, we have developed a methodology to identify, attract and develop DOER talent—adaptable both to global organisations and to growing companies seeking a step-change in operational execution.

As CEO priorities evolve, talent that combines strategic vision with disciplined execution shifts from being an optional competitive advantage to becoming a core business necessity.