Innovation Marketing Manager

Barcelona (Spain)
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Innovation Marketing Manager

Leading FMCG Company in Barcelona is looking for a Innovation Marketing Manager. The Innovation Marketing Manager will be responsible for overseeing innovation across the company's categories in global markets.

LOCATIE: Barcelona (Spain)

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Innovation Marketing Manager

Barcelona (Spain)

Ref: YW01898994 March 21, 2025 GROOT VERBRUIK

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FUNCTIES

Responsibilities: • Trend Anticipation & Innovation Pipeline: Identify and analyze global consumer and category trends to proactively propose new innovation and renovation ideas. • Innovation & Renovation Development: Lead the creation of consumer-centric innovations and renovations, ensuring alignment with brand strategies and global market needs. • Project Leadership & Cross-functional Coordination: Lead all ongoing innovation and renovation projects, coordinating with key stakeholders (Production, Supply Chain, Sales, Finance, Legal, etc.) to ensure excellence in execution and on-time launches. • Market Collaboration & Support: Act as the key Innovation contact for markets, providing strategic guidance, sharing best practices, and ensuring innovations are successfully adapted and implemented locally. • Post-Launch Monitoring & Continuous Improvement: Track the performance of innovations post-launch, analyzing key performance indicators to refine and enhance future initiatives. • Process Optimization: Drive efficiencies and improvements in the innovation process, ensuring agility, scalability, and effectiveness in execution. • Leadership & Team Development: Coach, mentor, and lead a team of two Brand Managers and a Trainee, fostering a culture of creativity, collaboration, and high performance. Requirements: • Bachelor's or Master's degree in Marketing, Business Administration, or a related field. • 10-12 years of experience in global marketing and innovation roles within the FMCG industry, with a proven track record of driving successful innovation and renovation projects. • Deep expertise in consumer research, data analysis, and insight generation to drive innovation potential and prioritization. • Strong analytical and strategic thinking skills, with the ability to anticipate trends and translate them into impactful innovations. • Excellent project management skills, capable of managing multiple complex projects simultaneously while ensuring cross-functional alignment. • Fluent in English; additional languages are a plus. • Ability to influence and collaborate effectively across global and local functions.

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