Product Manager Digital

Barcelona (Spain)
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Product Manager Digital

Important Cosmetic Company is looking for Product Manager Digital based in Barcelona

LOCATIE: Barcelona (Spain)

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Product Manager Digital

Barcelona (Spain)

Ref: YQ94208556 December 5, 2024 GROOT VERBRUIK

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FUNCTIES

Essentials Responsibilities: Category Strategy: • Develop a detailed promotional calendar outlining key activities and timelines, promotional content and in-store merch. • Ensure all promotional materials align with the brand’s messaging and visual identity. • Provide recommendations for future promotions based on the analysis. • Obtain necessary approvals and clearances for promotional content and activities. • Work with cross-functional teams to ensure cohesive execution. • Coordinate with external partners for promotional materials and services, monitoring and controlling expenses to ensure the promotion stays within budget. Market Analysis: • Analysis of Hair Category Market information to understand customer needs, market trends, and competitive landscape • Performance Tracking: Analyzing sales data and other metrics to assess the performance of the category and make data- driven decisions. Digital. Retail Media: • Coordinates promotions, and collaborates with Retailer’s digital team. • Implement the brand's content across retailers platfoms. • Coordination of Retailers events (street mkting, influencers, etc). • Soporte Marketing Digital de los clientes Financial Variables: • Track the performance of the promotion using key metrics (e.g., sales data, sell out, distribution, penetration, website traffic, social media engagement). • Make real-time adjustments to the promotional activities based on performance data and feedback. • Compile and analyze data to evaluate the success of the promotion. • Prepare reports summarizing the outcomes and insights gained from the promotional activities. • Provide recommendations for future promotions based on the analysis. • Monitor and control expenses to ensure the promotion stays within brand support budget Support Variables: • Provide support to the Trade Marketing managers in the development of business activities • Coordination with education and communication • Maintain regular contact with customers • Prepare presentations for customers and the sales team • Collaborate with marketing to establish forecasting and product objectives • Collaborate with sales to follow up the implementation of the GTM by customer Requirements ● Bachelor’s Degree preferably in Business Administration, Economics, Marketing or similar ●Minimum 2 years of experience in the Trade Marketing department in FMCG companies ● Previous experience in managing Trade Marketing activities in Retailers ● Fluent in English language ● Negotiation skills, proactivity, high numerical ability, personal flexibility, and teamwork capability ●Proficiency in Office tools

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