Trade and Merchandising Project Manager

Paris (France)
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Trade and Merchandising Project Manager

Paris (France)

Ref: QK41090212 March 28, 2025 GRANDE DISTRIBUTION

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FONCTIONS

Retail & Fashion Boutique Merchandising Execution - Oversee and implement visual merchandising, POS materials, store displays, and promotional activations. - Ensure that all merchandising guidelines are properly followed in retail stores. - Manage the launch visibility of new products and optimize brand exposure in stores. - Coordinate with Trade Marketing and Retail teams to maximize the impact of in-store activations. E-Merchandising & Product Listing Management - Ensure all products are properly listed on e-commerce retailers’ websites (Douglas, Nocibé, IPXL, etc.). - Optimize product descriptions, images, SEO, and digital content for better visibility. - Manage the setup of banners, promotional pages, and digital activations according to trade marketing plans. - Track product ranking and search visibility, making adjustments as needed in collaboration with e-commerce teams. POSM (Point-of-Sale Materials) & Merchandising Assets Management - Coordinate the production and distribution of merchandising materials (POS displays, testers, presentation tools). - Ensure proper allocation and installation of physical and digital assets across key retailers. - Monitor the maintenance and condition of retail displays to uphold brand image. Performance Tracking & Optimization - Monitor KPIs for both in-store and online merchandising (sales uplift, conversion rates, impact of activations). - Analyze sell-out data by retailer and channel (physical vs. e-commerce) to optimize strategies. - Provide actionable recommendations for improving both in-store and digital product visibility. Cross-Functional Collaboration with Internal & Retailer Teams - Work closely with Trade Marketing, Digital, and Commercial teams to ensure a seamless omnichannel strategy. - Act as the main contact for e-commerce and merchandising teams at key retail partners. - Train retail teams on merchandising best practices, both in-store and online. Requirements EXPERIENCE: - At least 2 years’ experience in visual merchandising. - Experience in a luxury or premium Maison and in the fragrances, is a plus - English Advanced - Creative, operational and organized profile - Able to multitask & prioritize your own workload - Agile and efficient - Proactive and autonomous - Smile and Happy attitude

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